The Canadian Labour Market ended the year in strong shape, but the economic outlook for 2023 is uncertain. As a result, some organizations have been modifying their recruitment strategies and scaling back hiring intentions.

Low-hiring periods should not, however, bring all recruitment efforts to a halt. Employer branding is one essential strategy that should remain and evolve constantly to keep your organization’s profile top of mind for job seekers, and be in a competitive position when you increase hiring again.

Indeed is inviting HR and Talent Attraction Executives to discuss the challenges faced in today’s labour market and exchange ideas around leveraging employer branding during economic downturns. During this event, Brendon Bernard, Senior Economist at Indeed, will share the state of the market today, and key themes that will define the months ahead. Following this presentation, Élise Marcotte, Lead of Talent Intelligence at Indeed, will then moderate an in-depth discussion between you and your peers to exchange insights around three key questions:

• How has the current economic downturn impacted your employer brand and how has your organization adapted?  
• What employer branding strategies are you employing to ensure your brand stays top of mind, and what measures of success have you seen in doing so?
• What are some challenges you’re currently facing – or foresee facing – with your employer brand during this time?