Roundtable

The Importance of Leveraging Employer Branding During Low-Hiring Periods

The St. Regis Toronto, Toronto, ON

Thursday, March 23, 2023
The Importance of Leveraging Employer Branding During Low-Hiring Periods

Discussion Topics

The Importance of Leveraging Employer Branding During Low-Hiring Periods.

The Canadian Labour Market ended the year in strong shape, but the economic outlook for 2023 is uncertain. As a result, some organizations have been modifying their recruitment strategies and scaling back hiring intentions.

Low-hiring periods should not, however, bring all recruitment efforts to a halt. Employer branding is one essential strategy that should remain and evolve constantly to keep your organization’s profile top of mind for job seekers, and be in a competitive position when you increase hiring again.

Indeed is inviting HR and Talent Attraction Executives to discuss the challenges faced in today’s labour market and exchange ideas around leveraging employer branding during economic downturns. During this event, Brendon Bernard, Senior Economist at Indeed, will share the state of the market today, and key themes that will define the months ahead. Following this presentation, Élise Marcotte, Lead of Talent Intelligence at Indeed, will then moderate an in-depth discussion between you and your peers to exchange insights around three key questions:

  • How has the current economic downturn impacted your employer brand and how has your organization adapted?  
  • What employer branding strategies are you employing to ensure your brand stays top of mind, and what measures of success have you seen in doing so?
  • What are some challenges you’re currently facing – or foresee facing – with your employer brand during this time?

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EVENT DETAILs

This event will take place:

Thursday, March 23, 2023

8:30 AM – 11:45 AM (ET)

The St. Regis Toronto, Toronto, ON

325 Bay St, M5H 4G3

All times are in:

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*Participation in a

Roundtable

may be subject to meeting qualification criteria and/or availability.

Hosted By:

Senior Economist
Indeed Canada
Head, Talent Intelligence
Indeed Canada

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Hosted By:

Brendon Bernard
Brendon Bernard
Senior Economist
Indeed Canada

Brendon Bernard is a Senior Economist at Indeed.com, based in Toronto. He has been the Canadian lead of the Indeed Hiring Lab since 2018, combining publicly available data with the wealth of information internal to the Indeed hiring platform to make sense of the Canadian labour market. Brendon was previously an economist with Finance Canada, analyzing the U.S. economy, and developing Canadian financial sector policy. He holds a Master’s in Economics from the Vancouver School of Economics at University of British Columbia.

Élise Marcotte
Élise Marcotte
Head, Talent Intelligence
Indeed Canada

Élise leads the Talent Intelligence function for Indeed Canada. She consults with large businesses across Canada, offering best practices, thought leadership and insightful data analysis. Originally from Québec and now living on a farm in Alberta, she is fluently bilingual and understands the Canadian employment landscape and the subtleties of the workforce from one province to another.

Élise is also a two-time Olympian in the sport of Artistic swimming and has won over 20 titles at the Canadian National Championship. She brings her love for high performance, dedicated work ethic, and energy that one needs to be a successful Olympic athlete into her current work as a storyteller and a facilitator for professional audiences in English or in French. She is a mother of two and she also runs a small real estate business with her husband in Calgary. She is an ambassador working to keep young women engaged in sports and to help Olympic and Paralympic Athletes successfully transition from sports into the world of work.

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